GRIPS CUSTOMERS & RESEARCH PARTNERS
Durable achieved dominant in-store distribution with Amazon controlling 89.1% of revenue during the first half of 2026, according to Grips Intelligence data covering January through June 2026. The brand saw overall revenue growth of 3.7% from the period start, while average selling prices declined 8.7%, indicating a strategic shift toward value positioning in the offline channel landscape. Amazon's near-monopolistic hold on sales reflects concentrated distribution risk despite positive year-over-year momentum. Average product pricing fell to $17.47, down from initial period levels, demonstrating aggressive pricing strategy to drive volume in the competitive online marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Durable on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 318K ratings on 2 channels, Durable averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.40
Price
$1.16M
Revenue
$16.99
Price
$274K
Revenue
$57.33
Price
$202K
Revenue
$49.00
Price
$195K
Revenue
$329.41
Price
$120K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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