GRIPS CUSTOMERS & RESEARCH PARTNERS
Droll Yankees, owned by Woodstream Corporation's More Birds family of brands, generated in-store and online revenue across two primary channels during the January–August 2026 period, according to Grips Intelligence data. Amazon dominated the revenue mix with 78.1% share, while HomeDepot.com captured 21.3%, with an overall average product price of $110.08. The brand experienced significant momentum headwinds, with revenue declining 32.4% since the start of the tracked period and a 14.3% drop in the most recent month. Despite the revenue contraction, average pricing showed resilience, rising 10.9% month-over-month in the latest period, suggesting strong price positioning even as volume softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 41K ratings on 2 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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