GRIPS CUSTOMERS & RESEARCH PARTNERS
Droll Yankees generated revenue across in-store channels during the first half of 2026, with data sourced by Grips Intelligence covering January through June. Amazon dominated the offline retail landscape with 78.9% of revenue share, while Home Depot captured 20.1% and Ace Hardware represented the remaining 1.0%. The brand maintained an average product price of $116.60 across the tracked period, with slight pricing momentum of 2.7% growth in the most recent month. However, overall revenue declined 0.8% since the beginning of the year, reflecting modest headwinds in the offline market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 64K ratings on 3 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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