GRIPS CUSTOMERS & RESEARCH PARTNERS
DeNova Detect, a brand of New Cosmos USA Inc. (a subsidiary of New Cosmos Electric, TSE: 6824), generated an average product price of $100.83 during the first eight months of 2026, according to Grips Intelligence data tracking in-store channels. The brand's revenue is heavily concentrated on lowes.com, which accounts for 90.8% of total channel share, with acehardware.com representing the remaining 9.2%. Recent performance showed notable volatility, with revenue climbing 35.1% in the most recent month tracked before declining 17.9% overall since the beginning of the measurement period. Average pricing remained relatively stable, decreasing just 1.6% across the full period despite a 2.4% dip in the final month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeNova Detect.
BY REVENUE
DeNova Detect sells 21% online and 79% offline. Online runs through 1 channel; offline through 2. Online share has moved from 35% in Apr to 5% in Aug.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 786 ratings on 2 channels, DeNova Detect averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 786 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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