GRIPS CUSTOMERS & RESEARCH PARTNERS
Delta, a subsidiary of Masco Corporation (NYSE: MAS), generated an average product price of $97.12 across in-store channels between January and August 2026, according to data from Grips Intelligence. Amazon dominated Delta's revenue share at 40.3%, followed by Lowe's at 26.3% and Menards at 25.9%, with Home Depot and Ace Hardware capturing smaller portions. Premium shower systems on Amazon commanded the highest price points, ranging from $649 to $689, while foundational products on Ace Hardware were positioned at significantly lower price tiers under $75. Overall revenue grew 4.2% during the tracked period, with average pricing remaining relatively stable at a 0.2% increase since the beginning of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 41% online and 59% offline. Online runs through 2 channels; offline through 3.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 2.2M ratings on 4 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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