GRIPS CUSTOMERS & RESEARCH PARTNERS
Delta experienced notable offline performance challenges in H1 2026, with revenue declining 7.3% and average prices down 1.8% across all tracking periods, according to data from Grips Intelligence. Amazon dominated the in-store retail landscape with 39.5% of revenue share, followed by Menards.com at 28.6% and Lowe's at 24.2%. Price compression was evident across channels, with average product pricing declining 3.5% in the most recent month tracked. As a subsidiary of Masco Corporation (NYSE: MAS), Delta's retail channel performance reflects broader market softening during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 47% online and 53% offline. Online runs through 3 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 3.07M ratings on 5 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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