Decko

Decko Market Overview

Decko, a privately held family business led by fourth-generation president Charlie Michel, generated in-store sales data from January through August 2026 according to Grips Intelligence, with the most recent three months showing a 10% month-over-month revenue decline. The brand demonstrates extreme channel concentration, with Menards.com accounting for 95.9% of revenue share, while Ace Hardware and Amazon represent marginal portions at 2.1% and 2.0% respectively. Despite an overall revenue drop of 25.7% since the beginning of the tracked period, average product prices increased 9.8%, suggesting a strategic shift toward higher-priced offerings. Top-performing products center around wood screen doors ranging from $52 to $70, indicating a focused product portfolio within the hardware category.