Decko

Decko Market Overview

Decko demonstrates heavy channel concentration with Menards representing 95.1% of in-store revenue during the six-month period from January to June 2026, according to Grips Intelligence, with secondary presence on acehardware.com and Amazon capturing 2.6% and 2.3% respectively. Year-to-date the brand achieved overall revenue growth of 22.4%, though recent momentum softened with a 3.5% monthly decline in the latest period, while average product pricing decreased 8.8% over the same timeframe. Despite pricing pressures, Decko maintains a robust average product price of $10.90 across its offline retail footprint. The brand's retail distribution strategy appears heavily dependent on home improvement channels, with Menards dominating the offline sales landscape through H1 2026.