GRIPS CUSTOMERS & RESEARCH PARTNERS
CURRENT, the electric outdoor cooking brand, experienced significant momentum during the first half of 2026, with revenue growing 62.5% year-to-date across online channels tracked by Grips Intelligence (January 1 to June 30, 2026). Amazon dominated the channel mix with 85.8% of revenue share, while average product pricing surged 62.3%, reflecting strong demand for premium models including the Model P Smart Electric Pizza Oven at higher price points. The in-store data reveals a diverse product portfolio spanning from accessories under $15 to premium pizza ovens exceeding $580, positioning the brand at the forefront of the electrified outdoor cooking category. Growth acceleration intensified in recent months, with the latest period showing month-over-month revenue growth of 44.6%, signaling sustained consumer interest in electric cooking alternatives for restricted-space environments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 62% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CURRENT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CURRENT.
BY REVIEW COUNT
Across 616K ratings on 3 channels, CURRENT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 616K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.77
Price
$53K
Revenue
$12.99
Price
$42K
Revenue
$584.45
Price
$34K
Revenue
$14.99
Price
$31K
Revenue
$562.76
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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