GRIPS CUSTOMERS & RESEARCH PARTNERS
Croydex maintained significant in-store retail presence during H1 2026, with Home Depot commanding 57.4% revenue share and Lowe's capturing 42.6% according to Grips Intelligence data (January–June 2026, online channels tracked). The brand saw average product prices surge 56.3% overall since the start of the year, indicating a strategic shift toward premium product positioning. Parent company Norcros plc (LSE: NXR) benefited from this performance, with recent quarterly revenue growth of 32.3% driven by higher-priced SKUs averaging $194.48. Despite strong pricing momentum, the brand faced headwinds with overall revenue declining 74.3% since earlier in the year, suggesting market saturation or shifting consumer demand in the retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 56% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Croydex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Croydex.
BY REVIEW COUNT
Across 3.16K ratings on 2 channels, Croydex averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 3.16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$357.20
Price
$50K
Revenue
$225.14
Price
$26K
Revenue
$265.75
Price
$22K
Revenue
$186.74
Price
$16K
Revenue
$481.06
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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