GRIPS CUSTOMERS & RESEARCH PARTNERS
Traeger (NYSE: COOK) demonstrated strong in-store momentum from January through June 2026, with overall revenue growing 74.8% and average prices increasing 39.0% during the period per Grips Intelligence data across Ace Hardware, Amazon, and Home Depot channels. Ace Hardware dominated the offline retailer landscape, capturing 65.5% of revenue share, while Amazon maintained a significant digital presence at 28.3% share. The brand achieved substantial price appreciation in the most recent tracked quarter, with average prices climbing to $77.78 and rising 15.6% month-over-month. This pricing strength, combined with accelerating revenue growth, underscores robust demand for Traeger's premium product portfolio in the retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 75% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 34% online and 66% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in Feb to 45% in Jun.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 2.66M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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