GRIPS CUSTOMERS & RESEARCH PARTNERS
Traeger (NYSE: COOK) experienced significant headwinds during the first eight months of 2026, with in-store revenue declining 41.0% overall and average product prices falling 27.9% across the period, according to Grips Intelligence data. The brand's retail footprint remained heavily concentrated on Ace Hardware, which captured 62.8% of revenue share, followed by Amazon at 30.4% and Home Depot at 6.3%. Price compression was notable, with average pricing dropping to $55.98 by the final tracked month, representing a 9.7% decline from the previous period. Product offerings spanned entry-level models in the $550–$575 range alongside premium WiFi-enabled variants exceeding $1,070, indicating a broad portfolio approach across price tiers despite overall demand softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Traeger on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Traeger.
BY REVENUE
Traeger sells 33% online and 67% offline. Online runs through 2 channels; offline through 1. Online share has moved from 5% in Apr to 39% in Aug.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.03M ratings on 3 channels, Traeger averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
