GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January-June 2026 across online channels, Lodge experienced a 14.4% revenue decline while maintaining an average product price of $37.65. Amazon dominates the brand's in-store sales channel composition with 95.2% revenue share, with the remaining 3.6% coming through Ace Hardware's e-commerce platform. Despite the overall revenue contraction, average pricing declined only 2.6% throughout the period, suggesting price resilience in a challenging market environment. The brand's portfolio spans from entry-level skillets to premium enameled Dutch ovens, with in-store availability across multiple retail partners complementing its dominant online presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Lodge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lodge.
BY REVIEW COUNT
Across 15M ratings on 2 channels, Lodge averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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