GRIPS CUSTOMERS & RESEARCH PARTNERS
Crock-Pot is owned by Newell Brands (NYSE: NWL), according to data from Grips Intelligence covering the in-store channel from January to June 2026. Amazon dominates Crock-Pot's distribution with 87.7% of retail revenue share, while homedepot.com and lowes.com account for 10.2% and 1.9% respectively. The brand experienced significant headwinds during the six-month period, with overall revenue declining 12.1% compared to the start of the data period, despite average product pricing increasing 2.0% to reach $57.45. Premium offerings such as the 6-Quart Programmable Slow Cooker with Sous Vide at $174.99 and 7-Quart MyTime models at $109.99 show the brand's expansion into higher-price segments, though the dramatic revenue contraction suggests challenges in converting these premium products into market share gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 3.48M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.96
Price
$3.53M
Revenue
$92.96
Price
$3.05M
Revenue
$90.15
Price
$1.81M
Revenue
$46.32
Price
$1.09M
Revenue
$101.40
Price
$918K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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