GRIPS CUSTOMERS & RESEARCH PARTNERS
Crock-Pot, owned by Newell Brands (NASDAQ: NWL), demonstrated overall in-store revenue growth of 9.4% during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominates the brand's channel mix with an 84.5% revenue share, while Home Depot and Lowe's account for 12.6% and 2.8% respectively, with average product pricing holding steady at $59.52 across the period. Product pricing showed resilience with a modest 1.2% increase year-to-date, though a recent month-over-month dip of 3.5% suggests some short-term price pressure. The brand's portfolio spans a wide range of price points, from budget-friendly options around $46.92 to premium offerings exceeding $174.99, positioning Crock-Pot across multiple consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 2.53M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$95.46
Price
$45K
Revenue
$109.99
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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