GRIPS CUSTOMERS & RESEARCH PARTNERS
Oster, a brand of Newell Brands Inc. (NASDAQ: NWL), demonstrates strong in-store performance with an average product price of $49.56 during the January-August 2026 period tracked by Grips Intelligence. The brand maintains dominant Amazon presence with 87.2% of revenue share, while Lowe's and Home Depot capture 6.4% and 5.6% respectively across online channels. Overall revenue grew 6.4% during the tracked period, with average pricing remaining relatively stable despite a slight 0.2% decline year-to-date. Premium product variants command significantly higher price points, with select offerings exceeding $190, indicating strong product diversification across multiple consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oster on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oster.
BY REVIEW COUNT
Across 1.34M ratings on 3 channels, Oster averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$129.99
Price
$688K
Revenue
$84.66
Price
$309K
Revenue
$197.94
Price
$301K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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