GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the in-store data from Grips Intelligence covering January–June 2026 across Amazon, Home Depot, and Lowe's, Oster demonstrates massive Amazon dominance at 88.0% of revenue share while maintaining significant price momentum. The brand's parent company, Newell Brands (NASDAQ: NWL), saw Oster's average selling price increase 12.4% over the period to $45.83, with particularly strong momentum in the most recent months. Amazon's overwhelming market control, combined with the brand's pricing power on premium products—such as the $129.99 Pro 1200 blender—reveals a strategic positioning in the e-commerce-first retail landscape. The comparatively minimal presence on Home Depot and Lowe's represents an untapped offline distribution opportunity that could drive near-term growth expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Oster on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Oster.
BY REVIEW COUNT
Across 1.86M ratings on 3 channels, Oster averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.86M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.36
Price
$34K
Revenue
$105.65
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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