GRIPS CUSTOMERS & RESEARCH PARTNERS
Cricut (NASDAQ: CRCT) demonstrated significant in-store revenue volatility during the first eight months of 2026, with a 14.6% overall decline since the period began, according to Grips Intelligence data. Amazon dominated the channel landscape with 96.0% of revenue share, while Home Depot and Newegg captured only 2.6% and 1.2% respectively. The brand's average product price decreased 7.3% over the period, settling at $45.86, suggesting increased promotional activity or shifting product mix toward lower-priced offerings. Bundle offerings emerged as a key sales driver, with multi-product packages ranging from $299.99 to $599.99 appearing prominently across all tracked channels. The steep revenue contraction alongside pricing pressure indicates heightened competitive pressure in the crafting equipment market during this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cricut.
BY REVIEW COUNT
Across 4.01M ratings on 3 channels, Cricut averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 4.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$370.19
Price
$2.46M
Revenue
$401.58
Price
$1.47M
Revenue
$334.64
Price
$1.41M
Revenue
$438.25
Price
$1.14M
Revenue
$549.86
Price
$853K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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