GRIPS CUSTOMERS & RESEARCH PARTNERS
Colonial Elegance experienced a notable revenue decline of 13.7% during the first half of 2026 across in-store channels tracked by Grips Intelligence, reflecting broader market headwinds, while average product prices similarly decreased 12.1% year-over-year. The brand maintains an evenly split distribution strategy between menards.com and homedepot.com, each capturing approximately 50% of revenue share. Product pricing ranges from $115 to $141, with an overall average of $201.85 across the portfolio. The sustained decline in both volume and pricing suggests competitive pressure within the home improvement category during the first six months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Colonial Elegance on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Colonial Elegance.
BY REVENUE
Colonial Elegance sells 50% online and 50% offline. Online runs through 1 channel; offline through 1. Online share has moved from 36% in Feb to 41% in Jun.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 1.58K ratings on 2 channels, Colonial Elegance averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 1.58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.87
Price
$509K
Revenue
$122.30
Price
$471K
Revenue
$122.69
Price
$373K
Revenue
$119.69
Price
$308K
Revenue
$139.44
Price
$255K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO COLONIAL ELEGANCE