GRIPS CUSTOMERS & RESEARCH PARTNERS
Ultra Protect drove strong offline growth across its retail partnerships in the first half of 2026, with revenue climbing 17.2% since the beginning of the year according to Grips Intelligence data. The brand dominated in-store sales through Menards, capturing 70.1% of overall revenue share, while Home Depot accounted for the remaining 29.9%, reflecting a concentrated distribution strategy across two major home improvement retailers. Average product pricing increased 7.3% year-to-date, reaching $108.13 per unit, signaling strong pricing power and potential margin expansion. Most recently, quarterly revenue accelerated 1.9% month-over-month in June 2026, with average prices rising 1.2%, suggesting sustained consumer demand and improved conversion metrics across the merchandise assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Protect.
BY REVENUE
Ultra Protect sells 30% online and 70% offline. Online runs through 1 channel; offline through 1. Online share has moved from 21% in Feb to 37% in Jun.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 5.4K ratings on 2 channels, Ultra Protect averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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