GRIPS CUSTOMERS & RESEARCH PARTNERS
CLR dominated online channels during the first half of 2026, with Amazon commanding 78.2% of revenue share according to data from Grips Intelligence, while Lowe's and Home Depot contributed 19.5% and 2.3% respectively. The brand's average product price of $11.59 reflects a broader pricing strategy with variation across SKUs, ranging from $6.42 to $24.98 in in-store inventory. Price momentum showed strength, with average pricing climbing 8.2% year-to-date and 2.7% in the most recent month, signaling robust pricing power across the portfolio. The product mix tilted heavily toward concentrated formulas and larger formats, with the 1-gallon professional variant and 80-ounce bottle capturing significant shelf space alongside 22-ounce spray options.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CLR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CLR.
BY REVENUE
CLR sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 561K ratings on 3 channels, CLR averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 561K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.42
Price
$717K
Revenue
$24.98
Price
$620K
Revenue
$19.10
Price
$187K
Revenue
$15.85
Price
$178K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
