GRIPS CUSTOMERS & RESEARCH PARTNERS
Amazon dominance in Easy-Off's retail channel performance is striking, accounting for over half of revenue share during the first half of 2026, according to data from Grips Intelligence tracking online and in-store channels from January to June 2026. The brand experienced a modest overall revenue decline of 3.9% year-to-date, with momentum deteriorating further in recent months as the latest period showed a 6.0% month-over-month contraction. Despite sales pressure, Easy-Off achieved pricing power, with average product prices increasing 5.7% since the beginning of the year, suggesting successful value communication in the competitive in-store category. Easy-Off's parent company, Reckitt Benckiser Group PLC (LSE: RKT), maintained distribution across major retailers including Lowe's, Ace Hardware, and Menards, which collectively represented 44.3% of revenue alongside Amazon's dominant 54.4% share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy-Off.
BY REVENUE
Easy-Off sells 58% online and 42% offline. Online runs through 3 channels; offline through 3.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 375K ratings on 4 channels, Easy-Off averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 375K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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