Classic

Classic Market Overview

Classic generated an average in-store product price of $17.75 during the first half of 2026, according to data from Grips Intelligence, with the brand demonstrating significant dependence on Amazon, which accounted for 98.2% of revenue share. Revenue momentum deteriorated substantially, declining 11.6% overall since the beginning of the year, while average pricing remained relatively stable with only a 0.5% decrease across the same period. The top-performing in-store products ranged from $11.57 to $59.90, with women's sneakers commanding $19.99 and water safety jackets at the higher end of the price spectrum. This concentrated offline distribution presents both vulnerability and opportunity for Classic to diversify its sales channels and stabilize performance in an increasingly challenging market environment.