GRIPS CUSTOMERS & RESEARCH PARTNERS
Circulon showed strong in-store price momentum in H1 2026, with average product pricing up 10.9% year-to-date according to data from Grips Intelligence tracking offline sales across the January through June period. The brand demonstrated significant platform concentration, with Amazon dominating 98.1% of revenue share while maintaining a substantially higher price floor than the overall brand average of $104.20. During the second quarter specifically, average pricing accelerated to $113.80, a notable 10.2% sequential increase despite an overall H1 revenue contraction of 12.4% versus the prior comparable period. Premium multi-piece cookware sets commanded the highest price points, with top-performing SKUs ranging from $271 to $340, suggesting strong consumer demand at the upper price tier segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 839K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 839K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$288.44
Price
$707K
Revenue
$339.99
Price
$436K
Revenue
$107.83
Price
$200K
Revenue
$89.37
Price
$101K
Revenue
$69.90
Price
$54K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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