GRIPS CUSTOMERS & RESEARCH PARTNERS
Chicago Metallic's in-store presence demonstrated significant headwinds during the first half of 2026, with revenue declining 12.9% from the beginning of the year according to data from Grips Intelligence, spanning January through June across online retail channels. Amazon dominated the brand's revenue distribution with a commanding 93.6% share, while Home Depot contributed just 6.1%, indicating heavy reliance on a single retail partner. The average product price stood at $21.25, declining 9.9% year-to-date as the brand navigated increased promotional pressure. Chicago Metallic, owned by publicly traded Rockwool International (ROCKa), faces a challenging recovery path as market momentum remains negative.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Chicago Metallic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Chicago Metallic.
BY REVIEW COUNT
Across 580K ratings on 2 channels, Chicago Metallic averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 580K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.49
Price
$163K
Revenue
$18.10
Price
$122K
Revenue
$34.37
Price
$112K
Revenue
$26.63
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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