GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence tracking Amazon, Office Depot, and Home Depot for the first half of 2026, Carson maintains dominant online retail presence with Amazon capturing 73.1% of in-store revenue share while Office Depot accounts for 22.8%, leaving only 4.1% to Home Depot.com. Average product pricing stands at $13.84, having increased 2.7% since the beginning of the year despite a 1.4% decline in overall revenue through June. The BugView Quick-Release Bug Catching Tool and the MicroBrite Plus pocket microscope represent top-performing SKUs, positioning Carson as a leader in the consumer optics category across major offline retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Carson on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Carson.
BY REVENUE
Carson sells 78% online and 22% offline. Online runs through 2 channels; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 408K ratings on 3 channels, Carson averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 408K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.41
Price
$243K
Revenue
$9.97
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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