GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for the first half of 2026 across major online retail channels, Cardinal faced significant headwinds with in-store revenue declining 24.3% year-to-date, while maintaining a dominant Amazon presence commanding 90% of online sales. The brand experienced month-over-month revenue contraction of 16.4% in the most recent period tracked, though average retail pricing increased 4.0% month-over-month, suggesting potential promotional reductions may be contributing to overall sales pressure. Amazon's overwhelming channel dominance, paired with substantially smaller share from homedepot.com (4.2%), lowes.com (3.8%), and Newegg (1.7%), reveals heavy platform dependency that could amplify future volatility. The average product price of $30.04 remained relatively stable despite broader revenue challenges, indicating volume-driven sales deterioration rather than pricing power issues, according to data sourced from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 1.16M ratings on 4 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.49
Price
$4.01K
Revenue
$27.79
Price
$3.47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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