GRIPS CUSTOMERS & RESEARCH PARTNERS
Campbell (NASDAQ: CPB) shows concentrated in-store performance with Ace Hardware dominating 89.1% of revenue share during the first half of 2026, according to Grips Intelligence data. Despite an average product price of $9.28, the brand experienced a notable 15.1% overall revenue decline since the start of the year, reflecting challenges in the offline retail channel. Pricing has increased significantly with average prices up 23.6% year-to-date, suggesting a strategic shift toward higher-value products. The brand's minimal presence on major e-commerce platforms like Amazon (1.5%) and Home Depot (1.9%) indicates a predominantly brick-and-mortar strategy concentrated on hardware retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 11% online and 89% offline. Online runs through 3 channels; offline through 1. Online share has moved from 3% in Feb to 25% in Jun.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Campbell averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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