GRIPS CUSTOMERS & RESEARCH PARTNERS
Calloway Mills revenue experienced significant contraction during the first half of 2026, with in-store sales declining 68.8% overall, driven largely by channel performance fluctuations tracked across Amazon, Lowe's, and Home Depot according to Grips Intelligence data for January–June 2026. Amazon dominated the brand's online retail presence with 57.6% revenue share, while Lowe's and Home Depot combined for 42.4% share. Average product pricing declined 44.5% year-to-date, suggesting significant pressure on margins across the product portfolio. The brand's most premium offerings appeared on Lowe's, with large-format doormats reaching $988.28 average price, compared to sub-$100 average pricing on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 45% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 184K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 184K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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