GRIPS CUSTOMERS & RESEARCH PARTNERS
Brite Star Manufacturing, a private family-owned business founded in 1903, shows strong in-store retail presence with Home Depot commanding 51% of revenue share, followed by Lowe's at 30.5% and Amazon at 18.5% across the January-August 2026 period tracked by Grips Intelligence. The brand experienced notable price compression, with average prices declining 32.9% overall since the beginning of the tracked period, though recent months showed a modest 12.9% revenue uptick. Product pricing ranges significantly across channels, from budget-friendly options around $18-20 to premium offerings exceeding $240, reflecting a diversified portfolio across the seasonal decorations market. Despite strong retail distribution, year-to-date performance reflects a 13.7% overall revenue decline, suggesting competitive pressure or seasonal demand challenges within the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brite Star on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Brite Star.
BY REVIEW COUNT
Across 54K ratings on 3 channels, Brite Star averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$179.00
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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