Home/Insights/Brands/WD-40Product Intelligence - 2026 YTD USA

WD-40

1M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$11.06

Avg. Price

4.7

Avg. Rating

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WD-40 Market Overview

I'll verify the stock ticker for WD-40 before writing the overview.According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Ace Hardware, Amazon, Menards, Lowe's, and Home Depot, WD-40 (NASDAQ: WDFC) saw overall revenue grow 20.0% during the period, at an average product price of $11.03. Ace Hardware led all channels with a 34.5% revenue share, followed by Amazon at 29.6%, while Menards and Lowe's held nearly identical positions at 16.9% and 16.7% respectively, per Grips Intelligence. Home Depot trailed significantly with just a 1.9% share of revenue. The average selling price climbed 4.6% over the period, reflecting steady pricing momentum. These Grips Intelligence figures underscore a fragmented but growing offline retail footprint concentrated heavily among hardware and home-improvement chains.

Revenue Share by Channel
Data covers Ace Hardware, Amazon, Lowe's, Menards, Home Depot

WD-40's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

WD-40's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.

Average price

Absolute values in $

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WD-40's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for WD-40 on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

WD-40's channels

REVENUE SHARE

Revenue distribution across tracked channels for WD-40.

Channels by revenue share

Distribution in %

WD-40's online vs offline revenue split

BY REVENUE

WD-40 sells 39% online and 61% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

39%

61%

Offline

Online channels

39%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

61%

Ace Hardware stores
Menards stores
Lowe's stores

WD-40's customer ratings

BY REVIEW COUNT

Across 1.08M ratings on 5 channels, WD-40 averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.08M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for WD-40

BY REVENUE

Home Depot
Home Depot
#112 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (12-Pack)

$100.56

Price

$51K

Revenue

#212 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (3-Pack)

$24.96

Price

$35K

Revenue

#312 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (2-Pack)

$16.46

Price

$27K

Revenue

#412 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw

$8.78

Price

$14K

Revenue

#58 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (6-Pack)

$37.68

Price

$14K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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