GRIPS CUSTOMERS & RESEARCH PARTNERS
WD-40 Specialist, owned by WD-40 Company (NASDAQ: WDFC), demonstrates a heavily concentrated in-store retail presence with Amazon commanding 79.0% of revenue share during the first eight months of 2026, according to Grips Intelligence data. The brand experienced notable headwinds during the analyzed period, with revenue declining 12.7% overall and dropping 16.9% in the most recent month tracked, despite a modest 2.9% increase in average product pricing to $10.82. Lowe's and Home Depot account for the remaining market share at 19.6% and 1.4% respectively, with average prices hovering around $10.94 across channels. The brand's portfolio spans multiple formulations including silicone lubricants, white lithium grease, and contact cleaners, with pricing ranging from $8.70 to $44.34 depending on pack size and product type.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 864K ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 864K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.86
Price
$4.84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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