GRIPS CUSTOMERS & RESEARCH PARTNERS
Black+Decker, owned by Stanley Black & Decker (NYSE: SWK), demonstrates strong in-store performance with an average product price of $61.70 during the January-August 2026 period, according to data from Grips Intelligence. Amazon dominates the brand's revenue share at 78.0%, with Home Depot and Lowe's contributing 10.1% and 6.6% respectively across online channels. The brand experienced an overall revenue increase of 16.0% during the tracked period, while average prices climbed 12.8%, reflecting a strategic shift toward higher-priced product categories. Product diversification spans from budget-friendly items like the Easy Steam Compact Iron at $23.46 to premium air conditioning units exceeding $500, positioning Black+Decker across multiple price segments and consumer categories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black+Decker on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black+Decker.
BY REVENUE
Black+Decker sells 93% online and 7% offline. Online runs through 3 channels; offline through 3. Online share has moved from 70% in Apr to 94% in Aug.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 10M ratings on 5 channels, Black+Decker averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.99
Price
$816K
Revenue
$57.69
Price
$322K
Revenue
$99.00
Price
$139K
Revenue
$67.00
Price
$96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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