GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether BIRDS choice or its parent company is publicly traded before writing the overview.BIRDS choice is manufactured by Backyard Nature Products, a private company, so I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Home Depot, Amazon, and Ace Hardware, BIRDS choice generated overall revenue growth of 10.3% for the period, alongside a 7.3% increase in average price. Home-improvement chains dominate the brand's in-store footprint, with lowes.com and homedepot.com together accounting for 87.8% of revenue share (46.2% and 41.6%, respectively). Amazon and acehardware.com play a much smaller role, contributing just 7.7% and 4.6% of revenue. During the April–June timeseries window, monthly revenue declined 27.3% while the average product price held steady at $34.97, down just 0.2% month over month. With an average product price of $34.64 across all channels, the data points to a brand heavily reliant on the two leading home-improvement retailers for its market presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 99K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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