GRIPS CUSTOMERS & RESEARCH PARTNERS
Big Joe, owned by EP Equipment (Shanghai Stock Exchange: 603194), demonstrates a heavily Amazon-dependent retail strategy, with the online marketplace commanding 77% of in-store and online revenue during the January–August 2026 period tracked by Grips Intelligence. The brand's average product price reached $24.67 in the most recent month, representing a significant 41.3% increase since the beginning of the tracking period, though overall revenue declined 5.6% during this timeframe. While Lowe's and Home Depot round out Big Joe's channel mix at 19.4% and 3.6% respectively, the concentration of sales on Amazon underscores the brand's reliance on a single platform for market penetration. Despite the price growth trajectory, the recent month-over-month revenue drop of 17.8% suggests potential headwinds in consumer demand or market saturation across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 41% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Big Joe.
BY REVENUE
Big Joe sells 85% online and 15% offline. Online runs through 3 channels; offline through 1. Online share has moved from 23% in Apr to 92% in Aug.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 883K ratings on 3 channels, Big Joe averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 883K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$258.99
Price
$160K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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