GRIPS CUSTOMERS & RESEARCH PARTNERS
OptiFlow, a privately-held company based in Ann Arbor, Michigan, demonstrated strong overall performance across in-store channels from January through August 2026, according to data from Grips Intelligence. The brand's revenue surged 577.2% over the period, though a notable 25.9% monthly decline occurred in the most recent measurement window. Lowe's dominates OptiFlow's channel mix with 53.9% revenue share, followed by Home Depot at 25.2% and Amazon at 21.0%, with the average product price standing at $121.73. Recent pricing pressure is evident, with average prices declining 17.6% month-over-month and 7.6% across the full period tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 577% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OptiFlow on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OptiFlow.
BY REVIEW COUNT
Across 2.04K ratings on 3 channels, OptiFlow averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.04K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,723.36
Price
$121K
Revenue
$147.32
Price
$81K
Revenue
$105.44
Price
$77K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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