GRIPS CUSTOMERS & RESEARCH PARTNERS
Baumgartens, a privately held, minority and woman-owned family business based in Atlanta, generated an average product price of $15.13 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue declined 16.3% over the tracking period, with Office Depot commanding the largest share at 56.0% of total revenue, followed by Newegg at 38.4% and Amazon at 5.6%. Average pricing across the portfolio decreased 4.1% since the start of the year, reflecting modest downward pressure on the brand's core offerings. The concentration of sales through major office supply and electronics retailers underscores Baumgartens' reliance on established distribution partnerships to reach consumers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Baumgartens on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baumgartens.
BY REVENUE
Baumgartens sells 43% online and 57% offline. Online runs through 2 channels; offline through 1.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 18K ratings on 3 channels, Baumgartens averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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