I'll verify whether Baldwin or its parent company is publicly traded before writing the overview.The Baldwin brand in this data (hardware, door locks, filters) is owned by Spectrum Brands Holdings, not "The Baldwin Group" (BWIN, an insurance company). Sources are mixed on current ownership (Spectrum Brands vs. Assa Abloy acquisition), so I cannot confidently attribute a single ticker to this specific brand and will omit it. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's and Amazon, Baldwin's revenue grew 28.9% over the period, with the most recent month rising 23.6% versus the prior month. Baldwin sits alongside brands such as Kwikset, Weiser, National Hardware, Stanley, Pfister and EZSET. The brand's average product price climbed sharply, increasing 57.7% across the period to reach $127.05 in the latest month, a 26.0% month-over-month jump. Lowe's dominated the sales mix at a commanding 94.7% revenue share, dwarfing Amazon's 3.9% contribution. These figures point to strong momentum concentrated in a single retail channel, with pricing gains reinforcing an upmarket positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 57% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 33K ratings on 2 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.26
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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