Home/Insights/Brands/BaldwinProduct Intelligence - 2026 YTD USA

Baldwin

50K+

Products Sold, Jan to Jun 2026

# Offline Stores

$89.40

Avg. Price

4.7

Avg. Rating

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Baldwin Market Overview

I'll verify whether Baldwin or its parent company is publicly traded before writing the overview.The Baldwin brand in this data (hardware, door locks, filters) is owned by Spectrum Brands Holdings, not "The Baldwin Group" (BWIN, an insurance company). Sources are mixed on current ownership (Spectrum Brands vs. Assa Abloy acquisition), so I cannot confidently attribute a single ticker to this specific brand and will omit it. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's and Amazon, Baldwin's revenue grew 28.9% over the period, with the most recent month rising 23.6% versus the prior month. Baldwin sits alongside brands such as Kwikset, Weiser, National Hardware, Stanley, Pfister and EZSET. The brand's average product price climbed sharply, increasing 57.7% across the period to reach $127.05 in the latest month, a 26.0% month-over-month jump. Lowe's dominated the sales mix at a commanding 94.7% revenue share, dwarfing Amazon's 3.9% contribution. These figures point to strong momentum concentrated in a single retail channel, with pricing gains reinforcing an upmarket positioning.

Revenue Share by Channel
Data covers Lowe's, Amazon

Baldwin's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Baldwin's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 57% from Apr to Jun.

Average price

Absolute values in $

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Baldwin's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Baldwin on Amazon.

Amazon

Categories by revenue share

Distribution in %

Baldwin's channels

REVENUE SHARE

Revenue distribution across tracked channels for Baldwin.

Channels by revenue share

Distribution in %

Baldwin's customer ratings

BY REVIEW COUNT

Across 33K ratings on 2 channels, Baldwin averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 33K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Baldwin

BY REVENUE

Amazon
Amazon
#1Baldwin BF1212 Heavy Duty Diesel Fuel Spin-On Filter, Red

$20.59

Price

$19K

Revenue

#2Baldwin BT839 Heavy Duty Hydraulic Spin-On Filter, 3.8 x 3.8 x 5.5 inches, Red

$14.26

Price

$17K

Revenue

#3Baldwin BF7633 Heavy Duty Diesel Fuel Spin-On Filter

$22.25

Price

$13K

Revenue

#4Baldwin Hardware 5399.003.H Conversion Kit

$66.77

Price

$8.9K

Revenue

#5Baldwin BF9885 Fuel Filter

$44.99

Price

$7.7K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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