Let me verify whether API (or its parent company) is publicly traded before finalizing the overview.API's parent company Mars, Inc. is privately held, so no ticker will be included. According to Grips Intelligence data tracking in-store sales from January 1 to June 30, 2026, API generated 98.7% of its revenue through Amazon, underscoring an overwhelming reliance on a single channel. The brand's average product price stood at $16.62 across the period, with pricing holding relatively stable and dipping just 0.5% overall. However, momentum softened in the second quarter, with revenue declining 3.2% and falling 14.4% in the sharpest month-over-month drop. Average price also eased to $16.74 at one point, a 5.2% month-over-month decrease, signaling some pricing pressure alongside the revenue slowdown. As Mars, Inc.—API's parent company—remains privately held, no public stock ticker is available for investors tracking this performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for API on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for API.
BY REVIEW COUNT
Across 4.74M ratings on 1 channel, API averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.48
Price
$491K
Revenue
$10.98
Price
$462K
Revenue
$24.89
Price
$364K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis