Home/Insights/Brands/APIProduct Intelligence - 2026 YTD USA

API

500K+

Products Sold, Jan to Jun 2026

40+

# Offline Stores

$16.61

Avg. Price

4.6

Avg. Rating

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API Market Overview

Let me verify whether API (or its parent company) is publicly traded before finalizing the overview.API's parent company Mars, Inc. is privately held, so no ticker will be included. According to Grips Intelligence data tracking in-store sales from January 1 to June 30, 2026, API generated 98.7% of its revenue through Amazon, underscoring an overwhelming reliance on a single channel. The brand's average product price stood at $16.62 across the period, with pricing holding relatively stable and dipping just 0.5% overall. However, momentum softened in the second quarter, with revenue declining 3.2% and falling 14.4% in the sharpest month-over-month drop. Average price also eased to $16.74 at one point, a 5.2% month-over-month decrease, signaling some pricing pressure alongside the revenue slowdown. As Mars, Inc.—API's parent company—remains privately held, no public stock ticker is available for investors tracking this performance.

Revenue Share by Channel
1
Amazon icon
Amazon

99%

Data covers Amazon

API's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

API's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.

Average price

Absolute values in $

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API's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for API on Amazon.

Amazon

Categories by revenue share

Distribution in %

API's channels

REVENUE SHARE

Revenue distribution across tracked channels for API.

Channels by revenue share

Distribution in %

API's customer ratings

BY REVIEW COUNT

Across 4.74M ratings on 1 channel, API averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 4.74M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for API

BY REVENUE

Amazon
Amazon
#1API Water Test Kit

$35.98

Price

$1.11M

Revenue

#2API POND ALGAEFIX Algae Control 1-Gallon Bottle

$61.60

Price

$811K

Revenue

#3API TAP Water Conditioner, Instantly neutralizes Chlorine, chloramines and Other Chemicals to Make tap Water Safe for Fish, Highly Concentrated, Use When Adding or Changing Water and When Adding Fish

$8.48

Price

$491K

Revenue

#4API Stress Coat Water Conditioner, Makes tap Water Safe, Replaces fish's Protective Coat Damaged by handling or Fish Fighting, Use When Adding or Changing Water, Adding Fish and When Fish are Injured

$10.98

Price

$462K

Revenue

#5API POND ALGAEFIX Algae control, Effectively controls Green water algae, String or Hair algae and Blanketweed, Use as directed when algae blooms and as regular care

$24.89

Price

$364K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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