GRIPS CUSTOMERS & RESEARCH PARTNERS
Enforcer, owned by publicly traded Zep Inc (NYSE: ZEP), demonstrates strong in-store channel concentration, with over half of its six-month revenue driven through Home Depot's online platform at 56.1%, followed by Ace Hardware at 28.5% and Amazon at 14.4%. According to data from Grips Intelligence covering January 1 to June 30, 2026, average product pricing declined significantly by 32.7% over the period, suggesting increased promotional activity or channel mix shifts toward lower-priced offerings. Most notably, mid-quarter momentum surged with a 49.1% month-over-month revenue increase, though this strength was offset by a 10.2% overall decline from the period's start, indicating volatile quarterly performance in the offline retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 71% online and 29% offline. Online runs through 2 channels; offline through 1. Online share has moved from 85% in Feb to 59% in Jun.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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