GRIPS CUSTOMERS & RESEARCH PARTNERS
Enforcer, a brand of privately held Zep Inc., demonstrated strong in-store momentum across the analyzed period (January–August 2026), according to Grips Intelligence data, with overall revenue growth of 41.4% year-to-date. The brand maintains a commanding presence in the retail channel landscape, led by Ace Hardware at 42.0% revenue share, followed closely by Home Depot at 37.3%, while Amazon captured 19.2% of sales. Despite this growth trajectory, average product pricing declined 5.8% over the period, settling at $18.08, suggesting intensifying competitive pressure across distribution channels. Most recently, month-over-month revenue accelerated 8.1% while prices contracted 4.3%, indicating a volume-driven growth strategy in the final quarter of the tracked timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 52% online and 48% offline. Online runs through 3 channels; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 8.4K ratings on 4 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 8.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.66
Price
$133K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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