Alien Tape, owned by E. Mishan & Sons, Inc., a private New York-based company, demonstrates strong momentum in the in-store retail channel with year-to-date revenue growth of 44.1% across tracked periods from January to August 2026. According to Grips Intelligence data, Amazon and Lowe's dominate the brand's revenue distribution, each commanding approximately 38.7% and 36.7% of total sales respectively, with Ace Hardware and Menards representing smaller but meaningful channels at 18.4% and 6.2%. The brand's average product price of $20.38 has declined 7.4% over the measured period, reflecting potential competitive pricing pressures or strategic promotional activity. Most recently, revenue accelerated with a 48.5% month-over-month spike, though average prices continued contracting at 6.6% in the same timeframe, suggesting volume-driven rather than price-based growth strategies are currently in play.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alien Tape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alien Tape.
BY REVENUE
Alien Tape sells 81% online and 19% offline. Online runs through 2 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 50K ratings on 4 channels, Alien Tape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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