GRIPS CUSTOMERS & RESEARCH PARTNERS
Amazon dominance defines Zippo's in-store channel performance, capturing 89.5% of revenue share across tracked online retailers for the first half of 2026, according to data from Grips Intelligence. The brand faced headwinds over the period, with overall revenue declining 9.9% since January, while average product pricing decreased 3.0% to $11.55. Despite revenue pressure, average prices showed resilience in the most recent month, rising 2.7%, signaling potential stabilization. Top-performing SKUs span multiple price tiers, from Zippo Butane Fuel at $7.02 to the All-in-One Kit at $26.95, with complementary products across fuel and lighter categories driving the retail mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zippo.
BY REVENUE
Zippo sells 90% online and 10% offline. Online runs through 1 channel; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 3.02M ratings on 3 channels, Zippo averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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