GRIPS CUSTOMERS & RESEARCH PARTNERS
Ironclad in-store revenue dropped significantly by 27.3% during the first half of 2026 according to data from Grips Intelligence covering online retail channels from January through June. Amazon dominated Ironclad's sales mix with an overwhelming 88.3% revenue share, while alternative channels including Lowes.com, Acehardware.com, and Newegg collectively captured just 11.7%. Average product pricing declined 14.9% over the period, settling at $22.21 as of the data collection window of April through June 2026. The dramatic revenue contraction coupled with aggressive price compression suggests Ironclad faced considerable market headwinds and competitive pressure in the first half of the year. Amazon's outsized channel reliance underscores significant concentration risk for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ironclad on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ironclad.
BY REVIEW COUNT
Across 697K ratings on 4 channels, Ironclad averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 697K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.34
Price
$11K
Revenue
$73.77
Price
$7.2K
Revenue
$73.77
Price
$6.2K
Revenue
$44.38
Price
$2.22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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