Zwilling J.A. Henckels, owned by German family holding company Werhahn KG, demonstrated strong in-store performance across major retailers during the first eight months of 2026, according to data from Grips Intelligence. The brand's average product price stands at $183.69, with pricing up 6.2% since the beginning of the year, reflecting a premium positioning in the market. Home Depot dominates the revenue share at 51.1%, followed closely by Newegg at 44.5%, while Ace Hardware captures the remaining 4.4%, showcasing a heavily concentrated online retail footprint. Recent momentum has been notable, with revenue growing 20.8% month-over-month in the most recent period tracked, though this represents a 12.6% decline from earlier in the year. Top-performing products span multiple categories, ranging from affordable knives under $30 at Ace Hardware to premium knife block sets exceeding $1,100 at Home Depot, demonstrating broad appeal across price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zwilling J.A Henckels on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zwilling J.A Henckels.
BY REVIEW COUNT
Across 6K ratings on 3 channels, Zwilling J.A Henckels averages 4.9★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.9
/ 5
From 6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.95
Price
$70K
Revenue
$199.95
Price
$51K
Revenue
$199.95
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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