GRIPS CUSTOMERS & RESEARCH PARTNERS
ZeroWater, owned by Culligan International, shows a heavily concentrated online revenue distribution with Amazon representing 98.8% of sales during the January-August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $52.78, though pricing has declined 7.7% over the overall tracking window, with the most recent month showing a 0.7% decrease to $49.62. Despite a minor 1.5% revenue dip in the latest month, ZeroWater achieved a 3.3% overall revenue growth since the beginning of the measurement period. The minimal 1.1% revenue share on Ace Hardware represents virtually untapped in-store distribution potential outside of its dominant Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ZeroWater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ZeroWater.
BY REVIEW COUNT
Across 2.87M ratings on 2 channels, ZeroWater averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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