GRIPS CUSTOMERS & RESEARCH PARTNERS
Unique demonstrates extreme channel concentration, with Amazon commanding 83.2% of revenue share across its online retail presence from January through August 2026, according to Grips Intelligence data. The brand's average product price stands at $22.51, though pricing declined 3.7% over the tracked period, with the most recent month showing a steeper 15.6% decrease. Revenue grew modestly by 2.4% overall despite a notable 19.4% drop in the final month tracked, signaling potential headwinds in the in-store market. Secondary channels including Newegg, Lowe's, Home Depot, and Ace Hardware together represent just 16.8% of revenue, leaving the brand heavily dependent on Amazon's performance. The product portfolio spans diverse categories from budget-friendly RV treatments under $25 to premium appliances exceeding $3,000, indicating a wide price segmentation strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Unique on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Unique.
BY REVIEW COUNT
Across 765K ratings on 5 channels, Unique averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 765K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$21.99
Price
$909K
Revenue
$22.19
Price
$234K
Revenue
$13.16
Price
$212K
Revenue
$21.33
Price
$185K
Revenue
$33.95
Price
$171K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
