GRIPS CUSTOMERS & RESEARCH PARTNERS
Zephyr demonstrated strong in-store performance across major home improvement retailers from January to June 2026, according to data from Grips Intelligence, with average product pricing reaching $954.46 and commanding a combined 99.7% revenue share split between Home Depot and Best Buy. The brand saw notable momentum in pricing power, with average prices climbing 22.3% month-over-month and increasing 27.1% overall year-to-date during the tracked period. Home Depot and Best Buy maintained nearly equal revenue share at 44.7% and 43.4% respectively, while Lowe's captured the remaining 11.6% of the market. Premium product positioning was evident across all channels, with top-tier offerings ranging from wine coolers priced at $2,549.99 to refrigerator drawers reaching $3,299.99.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 27% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zephyr on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Zephyr.
BY REVENUE
Zephyr sells 56% online and 44% offline. Online runs through 2 channels; offline through 1. Online share has moved from 39% in Feb to 56% in Jun.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 61K ratings on 3 channels, Zephyr averages 4.5★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.5
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,299.99
Price
$9.3M
Revenue
$2,549.99
Price
$6.8M
Revenue
$1,999.99
Price
$3.8M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis