GRIPS CUSTOMERS & RESEARCH PARTNERS
Breville (ASX: BRG) demonstrates a heavily Amazon-dependent distribution model, with the online marketplace accounting for 89.9% of in-store revenue during the January to August 2026 period, according to Grips Intelligence data. The brand's average product price stands at $240.51, though prices have declined 13.9% overall since the start of the tracked period, with a notable 8.0% monthly decrease between June and August 2026. Revenue performance has been under pressure, dropping 8.8% year-to-date and declining 11.9% in the most recent month tracked. Premium espresso machines dominate Breville's product mix across both channels, with models priced between $299 and $986, indicating a strong focus on the high-end kitchen appliance segment despite the overall downward pricing trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Breville on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Breville.
BY REVENUE
Breville sells 90% online and 10% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 92% in Aug.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.5M ratings on 2 channels, Breville averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$884.06
Price
$2.18M
Revenue
$615.62
Price
$1.23M
Revenue
$768.02
Price
$574K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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