GRIPS CUSTOMERS & RESEARCH PARTNERS
Blueair, owned by Unilever (LSE: ULVR), demonstrates heavily concentrated in-store and online distribution, with Amazon commanding 98.6% of revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand has achieved significant year-to-date growth of 32.6% despite a recent monthly decline of 9.0%, indicating strong overall momentum tempered by short-term headwinds. Average product pricing stands at $144.68, with a marginal 0.9% increase over the analysis period, suggesting stable positioning in the mid-range segment. The overwhelming dominance of Amazon in the channel mix underscores the brand's reliance on a single retail platform, which presents both scaling advantages and concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 267K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 267K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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