GRIPS CUSTOMERS & RESEARCH PARTNERS
Blueair demonstrated dominant Amazon performance during the first half of 2026, according to Grips Intelligence data from January to June 2026 across tracked channels, with Amazon commanding 98.8% of revenue share compared to just 1.2% at Best Buy. The average product price of $144.09 reflects a modest upward trend, increasing 1.5% overall across the six-month period, with pricing reaching $145.43 by the final tracked month. Year-to-date revenue showed a concerning 12.2% decline from the initial period tracked, indicating in-store sales challenges in the competitive home care market. As a Unilever PLC (NYSE: UL) brand, Blueair's heavily concentrated Amazon-dependent channel strategy highlights the shift in how consumers purchase premium air quality products in today's retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 400K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 400K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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