Zenith

Zenith Market Overview

According to data from Grips Intelligence covering the first half of 2026 across in-store and online channels, Zenith maintained a dominant share of the home improvement retail market with 44.3% of revenue concentrated at Home Depot, while Menards accounted for 35.3% of sales, indicating heavy channel concentration among the top two retailers. The brand's average product price of $13.24 reflects positioning in the value segment, with Home Depot's top-performing SKUs ranging from $8.50 to $55.97, demonstrating product mix diversity across categories. During the final quarter tracked (April-June 2026), Zenith experienced a 6.7% monthly revenue decline, contributing to an overall 2.3% revenue dip since January, while average pricing decreased 5.7% month-over-month, suggesting competitive pricing pressure in the retail channel. The market data reveals Zenith's reliance on traditional in-store retail, with online channels at Home Depot, Menards, and Lowe's representing the bulk of digital distribution, leaving Amazon at 8.2% share and specialty retailers like Ace Hardware minimal at 1.8%.