GRIPS CUSTOMERS & RESEARCH PARTNERS
YardGard, a brand of privately held MAT Holdings, Inc., demonstrates strong in-store retail concentration with Ace Hardware commanding 67.2% of revenue share across tracked channels during the January-August 2026 period, according to Grips Intelligence. The brand faced significant headwinds, experiencing a 35.3% overall revenue decline across the data period, though average product pricing remained stable at $29.47. Ace Hardware carries the brand's entry-level offerings ranging from $13.99 to $41.99, while Home Depot focuses on bulk, higher-ticket items reaching $272.49, indicating distinct channel positioning strategies. Amazon represents the smallest channel at 10% revenue share, suggesting YardGard maintains limited direct-to-consumer penetration relative to its traditional retail partnerships.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for YardGard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for YardGard.
BY REVENUE
YardGard sells 33% online and 67% offline. Online runs through 3 channels; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 49K ratings on 3 channels, YardGard averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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