GRIPS CUSTOMERS & RESEARCH PARTNERS
Mighty Mule, owned by Nice S.p.A. (BIT: NICE), demonstrated strong in-store performance across major retail channels from January through August 2026, with Amazon commanding over half of revenue share at 53.7%, followed by Lowe's at 27.4% and Home Depot at 18.9%. The brand's average product price of $160.58 increased 2.9% throughout the period, with notable premium offerings ranging up to $1,042.25 according to Grips Intelligence data. Year-to-date revenue growth reached 26.8%, though the most recent month showed a temporary 6.2% decline compared to the previous period. Product pricing strength and diversified retail distribution across the three major channels indicate solid market positioning, despite recent short-term revenue volatility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mighty Mule on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mighty Mule.
BY REVIEW COUNT
Across 128K ratings on 3 channels, Mighty Mule averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 128K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$886.93
Price
$95K
Revenue
$1,042.25
Price
$88K
Revenue
$774.98
Price
$78K
Revenue
$423.91
Price
$61K
Revenue
$754.60
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
