GRIPS CUSTOMERS & RESEARCH PARTNERS
ProWood demonstrates strong concentration in the in-store retail channel, with Home Depot accounting for 88.7% of revenue during the first half of 2026 according to data from Grips Intelligence tracked across home improvement retailers from January to June 2026. The brand's average product price stands at $41.71, though pricing pressure is evident with a 30.9% price decline over the tracked period. As a subsidiary of UFP Industries, Inc. (NASDAQ: UFPI), ProWood faces significant headwinds, with recent monthly performance showing a 14.6% revenue drop in the latest period. Despite these challenges, top-performing products command premium pricing, with certain offerings ranging from $84.93 to $244.09 across its in-store retailer partnerships.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 92% online and 8% offline. Online runs through 2 channels; offline through 2. Online share has moved from 98% in Feb to 82% in Jun.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 272K ratings on 3 channels, ProWood averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.94
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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