GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data tracked across in-store retailers from January through June 2026 as reported by Grips Intelligence, WAGO experienced significant in-store momentum driven by Amazon's commanding 64.1% revenue share, while Menards contributed an additional 29.1%, indicating strong concentration within two channels. Average product prices increased substantially by 36.6% over the period, though overall revenue declined 15.1%, suggesting inventory or promotional mix shifts across the tracked in-store channels. The Q2 2026 performance showed sequential revenue contraction of 9.4% despite a 14.3% increase in average price point, reflecting pricing power offset by volume pressures in the in-store landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 36% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WAGO.
BY REVENUE
WAGO sells 68% online and 32% offline. Online runs through 2 channels; offline through 2. Online share has moved from 57% in Feb to 90% in Jun.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 407K ratings on 4 channels, WAGO averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 407K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.48
Price
$4.87K
Revenue
$30.22
Price
$4.38K
Revenue
$11.98
Price
$2.66K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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