GRIPS CUSTOMERS & RESEARCH PARTNERS
Steel City, operated by Brave New World, LLC, demonstrated strong in-store performance across major home improvement retailers from January through August 2026, with revenue growing 15.1% overall and average prices climbing 17.3% during the tracked period. According to Grips Intelligence data, the brand maintained an evenly split presence between Home Depot and Lowe's, each capturing approximately 50% of revenue share across their respective channels. Price positioning varied significantly between retailers, with Home Depot products averaging $2.68–$5.02 while Lowe's offerings ranged from $8.91–$49.82, reflecting distinct product mix strategies. Most recently, Steel City achieved month-over-month revenue growth of 15.5% with average prices reaching $6.74, up 8.0% from the prior month, signaling sustained momentum in the sector.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Steel City on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Steel City.
BY REVIEW COUNT
Across 36K ratings on 2 channels, Steel City averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.65
Price
$5.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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