Wrangler

Wrangler Market Overview

I need to verify the parent company and ticker for Wrangler before writing the overview.Wrangler is owned by Kontoor Brands, which is publicly traded under the ticker symbol "KTB" on the New York Stock Exchange. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Menards, Home Depot, and Lowe's, Wrangler (NYSE: KTB) posted overall revenue growth of 8.6%, underscoring steady momentum in its offline retail footprint. Amazon dominated the brand's channel mix, commanding an 84.3% revenue share year-to-date, while Menards followed as a distant second at 11.5%. The brand's average product price landed at $34.98, with pricing ticking up 7.2% month-over-month to $35.41 during the April–June timeseries window. Revenue also accelerated in the latest month, climbing 9.6% versus the prior month, a faster clip than the year-to-date trend. Together, these Grips Intelligence datapoints point to a concentrated distribution strategy paired with modest but consistent pricing gains across Wrangler's tracked channels.